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Sua tese de doutorado “Memória e Verdade em La Douleur de Marguerite Duras” foi indicada para os prêmios Tese Destaque USP – 2018 e CAPES Tese – 2018. Atualmente é Coordenadora do curso de direito na Universidade Anhembi Morumbi, campus Paulista; Professora do curso de direito da Universidade São Judas Tadeu; pesquisadora do grupo \"Violência em Tempos Sombrios\" (NEV-USP) e atua como advogada em consultorias na área de direitos humanos.\u003C\u002Fp>","prof.lauramascaro@animaeducacao.com.br",[],"Paulista, Vila Olímpia, Paulista, Mooca, Mooca","EAD, Live, Presencial, Semipresencial",{"area":145,"name":146,"description":147,"email":148,"photo":149,"turn":5,"units":150,"modalities":151},"Gestão & Negócios, Negócios, administração e direito","Macir Bernardo","\u003Cp>Doutor em Engenharia da Produção POLI - USP; Mestre em Ciências da Comunicação ECA USP; Graduação em Comunicação Social - Universidade Metodista de São Paulo; Pós-graduação em Marketing - ESPM; MBA - Fundação Dom Cabral (FDC) e Post MBA - Kellogg School of Management. Atuou como profissional das áreas de marketing e estratégia em diversas multinacionais entre elas: Grupo Amesp Saúde, Grupo Abril, Valmet Tratores, Metal Leve e Cofap entre outros. Gerenciou a área de Novos Negócios da Graber Holding, onde desenvolveu várias startups nas áreas da saúde, tecnologia, segurança, autopeças etc. Implantou e gerenciou a Divisão de Marketing e Negócios da Faculdade de Medicina Santa Casa, desenvolvendo projetos sociais e captação de recursos para a instituição. \u003C\u002Fp>\u003Cp>Atualmente é coordenador dos cursos de Gestão e Negócios e também do Núcleo Integrado de Inovação da Universidade Anhembi Morumbi além de realizar atividades de consultoria e docência (ECA, POLI e ESALQ - USP etc) nas áreas de Marketing, Estratégia de Negócios e Design e Engenharia de Serviços. Em relação à produção científica, desenvolve projeto de pesquisa (pós-doc) nas áreas de inovação e design de experiência em serviços. É co-autor do livro Gestão da Comunicação e Marketing (capítulo que aborda Logística estratégica e operações de serviços) publicado em 2007 (3. Ed. Janeiro-2021).\u003C\u002Fp>","macir.oliveira@animaeducacao.com.br",[],"Paulista, Mooca, Mooca, Paulista, Vila Olímpia","EAD, Presencial, Semipresencial",{"area":153,"name":154,"description":155,"email":156,"photo":157,"turn":5,"units":50,"modalities":85},"Computação e Tecnologias da Informação e Comunicação (TIC), Gestão & Negócios, Negócios, administração e direito","Constantino Americo Palacios Picco","\u003Cp>Graduado em Administração de Empresas e Marketing, Mestre em Ciência e Tecnologia, com especializações em Gestão de Cursos EAD, Gestão de Pessoas, Gestão Empresarial e Gestão de Projetos. Possui mais de 30 anos de experiência em administração, marketing e educação, atuando como docente presencial e EAD em graduação e pós-graduação. Foi Coordenador Regional de Pós-Graduação da Platos Edu e atualmente é Coordenador Acadêmico dos cursos de Gestão e Negócios da Universidade Anhembi Morumbi – São José dos Campos, liderando projetos de integração entre universidade e empresas. Também atua como consultor empresarial e colaborador de startup no Parque Tecnológico de São José dos Campos.\u003C\u002Fp>","constatino.picco@animaeducacao.com.br",[],{"area":145,"name":159,"description":160,"email":161,"photo":162,"turn":5,"units":163,"modalities":85},"Renato Alonso Mian","\u003Cp>Jornalista | Docente | Palestrante | Consultor | Atuante nos setores de Educação, Saúde e Negócios, dedicado a auxiliar estudantes do Ensino Médio na seleção de profissões e ao desenvolvimento de equipes de trabalho nas empresas, por meio de atividades como cursos, palestras e treinamentos tanto presenciais quanto online.Professor e Orientador de projetos de extensão (Estágio, Atividades Complementares e Squads - Hub de Inovação) na área de Gestão Negócios, na Universidade Anhembi Morumbi, com participação nos cursos de Graduação e Pós-Graduação, nas modalidades presenciais, semi e EAD. Orientador de Trabalhos de Conclusão de Curso (MBA - Esalq).Mestre em Processos Comunicacionais (Comunicação Social) pela Universidade Metodista de São Paulo (2008), Pós-Graduado em Marketing pela Universidade Metodista de São Paulo (2003), Graduado em Comunicação Social (Jornalismo) pela Universidade Bandeirantes de São Paulo (1999) e Letras (Português-Espanhol) pela Universidade Paulista (2014). Graduando em Psicologia pela Universidade Anhembi Morumbi (término previsto para 2026).Destaques para os trabalhos realizados no segmento de serviços e no mercado automotivo de luxo, abrangendo estratégias de marketing online e offline, consultoria de comunicação para empresas de diversos portes e setores, incluindo multinacional alemã na área metalúrgica. Além de experiências em administração e gestão de limpeza urbana nos setores de comércio, meio ambiente e tecnologia.\u003C\u002Fp>","renato.mian@ulife.com.br",[],"Vila Olímpia, Mooca, Paulista, Mooca, Paulista",[],[166,253,257,261,265],{"unit":5,"modality":5,"pole":5,"title":5,"title_unique":167,"curriculum_file":168,"items":169},"Padrão","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002Fc0431f88-9c0a-4a1d-8459-fa89cf6c9214.pdf",[170,175,179,184,189,194,199,204,209,214,220,225,229,234,240,245,250],{"curricular_unit":171,"order":4},{"title":172,"description":173,"duration":174},"Aspectos humanos e socioculturais","A Unidade Curricular explora diferenças individuais no ambiente de trabalho, abrangendo temas como personalidade, atitudes, motivação e emoções. 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Além disso, mergulhará no direito empresarial e nos diversos tipos de sociedades.",3,{"curricular_unit":185,"order":188},{"title":186,"description":187,"duration":174},"Ética, valores e cultura organizacional","Neste texto, você vai descobrir como os princípios éticos moldam o comportamento nas empresas e a importância da responsabilidade social. Vamos debater sobre valores fundamentais, a influência da cultura no ambiente de trabalho e como tudo isso contribui para um futuro sustentável.",4,{"curricular_unit":190,"order":193},{"title":191,"description":192,"duration":174},"Fundamentos econômicos","Você entenderá como as decisões de compra e venda afetam a economia, explorando temas como elasticidade e maximização de lucros. 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Com ferramentas práticas, como estatísticas e gestão do conhecimento, você descobrirá como a informação e a comunicação são essenciais para decisões eficazes.",9,{"curricular_unit":215,"order":219},{"title":216,"description":217,"duration":218},"Vida & Carreira","Na UC que explora a identidade e o autoconhecimento, você irá desenvolver competências socioemocionais essenciais, aprenderá sobre equilíbrio nas diversas dimensões da vida e refletirá sobre seus valores e talentos. Além disso, a Unidade Curricular aborda ética, cidadania e a diversidade cultural, preparando você para um futuro promissor e engajado na sociedade.","60.0",10,{"curricular_unit":221,"order":224},{"title":222,"description":223,"duration":174},"Análise de dados e big data","Na UC de Comunicação e Dados, você vai explorar Álgebra Linear e Estatística, essenciais para entender o universo dos dados. Aprenderá sobre Data Science, Big Data e Inteligência Artificial, além de como coletar e analisar informações nas redes sociais. Prepare-se para transformar dados em insights valiosos e impactar decisões.",11,{"curricular_unit":226,"order":8},{"title":227,"description":228,"duration":174},"Gestão comercial","Nesta UC, você vai explorar tudo, desde como conquistar clientes até estratégias de fidelização. Aprenda a influenciar decisões de compra, a usar ferramentas digitais e a gerenciar equipes de vendas. Compreender o comportamento do consumidor e suas necessidades é essencial para o sucesso.",{"curricular_unit":230,"order":233},{"title":231,"description":232,"duration":174},"Experiências nas relações de consumo","Nesta Unidade Curricular, você irá explorar estratégias que atraem e conquistam consumidores, entendendo o processo de compra e os fatores que o influenciam. 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estudantil em que as mensalidades podem ser custeadas de forma flexível. Dá para pagar um semestre em um ano, o que facilita sua organização financeira\u003C\u002Fp>","\u003Cp>Financiamento flexível? Temos!\u003C\u002Fp>",[872],{"id":916,"scholarship_financing":917,"title":919,"highlight":921,"logo_partner":5,"slug":934,"description":935,"short_description":935,"order":358,"active":41,"institution":8,"tags":936},138,{"id":918,"title":919,"machine_name":920},"d2154b9b-0679-48ff-834f-fe1c8c0461f3","Vivência Premiada","vivencia-premiada",{"id":922,"title":923,"file":924,"alt":925,"description":926,"variations":927},39529,"Mulher madura dedicada aos estudos acadêmicos e pesquisa utilizando notebook e livros em uma biblioteca universitária","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002Ff73c3390-a532-4dc9-b3d2-9609221ec343.webp","Mulher madura estudando em uma biblioteca com notebook e livro aberto","bolsa maturidade midia",{"xxl":928,"xl":929,"lg":930,"md":931,"sm":932,"xs":933},"https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250723161448\u002Fresized\u002Ff73c3390-a532-4dc9-b3d2-9609221ec343-xxl.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250723161449\u002Fresized\u002Ff73c3390-a532-4dc9-b3d2-9609221ec343-xl.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250723161450\u002Fresized\u002Ff73c3390-a532-4dc9-b3d2-9609221ec343-lg.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250723161450\u002Fresized\u002Ff73c3390-a532-4dc9-b3d2-9609221ec343-md.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250723161451\u002Fresized\u002Ff73c3390-a532-4dc9-b3d2-9609221ec343-sm.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250723161451\u002Fresized\u002Ff73c3390-a532-4dc9-b3d2-9609221ec343-xs.webp","\u002Fbolsas-e-financiamentos\u002Fvivencia-premiada","\u003Chtml>\u003Chead>\u003C\u002Fhead>\u003Cbody>\u003Cp>Condições especiais para você, com 50 anos ou mais, voltar a estudar com facilidade.\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>",[872],{"id":938,"scholarship_financing":939,"title":941,"highlight":943,"logo_partner":5,"slug":954,"description":955,"short_description":956,"order":358,"active":41,"institution":8,"tags":957},141,{"id":940,"title":941,"machine_name":942},"2905c5f8-ed6d-49e8-a1dd-fc10974edbf2","Central de Estágio","estagio",{"id":944,"title":945,"file":946,"alt":945,"description":945,"variations":947},39850,"estagio card 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Central de Estágios conecta você às melhores oportunidades para desenvolver suas habilidades e iniciar sua trajetória profissional com sucesso.\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>",[958],"d89c1f00-af11-476e-9a68-4af77f755aeb",{"id":960,"scholarship_financing":961,"title":963,"highlight":965,"logo_partner":5,"slug":977,"description":955,"short_description":978,"order":358,"active":41,"institution":8,"tags":979},142,{"id":962,"title":963,"machine_name":964},"106f0c19-51d4-4e91-ba95-262d28d7c12d","Iniciação Científica","iniciacao",{"id":966,"title":967,"file":967,"alt":968,"description":969,"variations":970},39852,"https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F54708ca7-be0e-4415-a736-8bc5cfeb383a.webp","Estudante de graduação em laboratório de saúde com jaleco branco","iniciacao card amo",{"xxl":971,"xl":972,"lg":973,"md":974,"sm":975,"xs":976},"https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250724145358\u002Fresized\u002F54708ca7-be0e-4415-a736-8bc5cfeb383a-xxl.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250724145359\u002Fresized\u002F54708ca7-be0e-4415-a736-8bc5cfeb383a-xl.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250724145359\u002Fresized\u002F54708ca7-be0e-4415-a736-8bc5cfeb383a-lg.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250724145400\u002Fresized\u002F54708ca7-be0e-4415-a736-8bc5cfeb383a-md.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250724145400\u002Fresized\u002F54708ca7-be0e-4415-a736-8bc5cfeb383a-sm.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250724145401\u002Fresized\u002F54708ca7-be0e-4415-a736-8bc5cfeb383a-xs.webp","\u002Fnosso-curriculo\u002Finiciacao-cientifica","\u003Chtml>\u003Chead>\u003C\u002Fhead>\u003Cbody>\u003Cp>Prepare-se para os desafios futuros e complemente sua formação com a experiência da Iniciação Científica.\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>",[958],{"id":981,"scholarship_financing":982,"title":984,"highlight":986,"logo_partner":5,"slug":997,"description":955,"short_description":998,"order":358,"active":41,"institution":8,"tags":999},143,{"id":983,"title":984,"machine_name":985},"0ac008a5-0fd9-4ec9-80a9-637993f8ff85","Extensão","extensao",{"id":987,"title":988,"file":989,"alt":988,"description":988,"variations":990},39851,"extensao card 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no seu desenvolvimento profissional e pessoal com os Cursos de Extensão Universitária.\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>",[958],{"id":1001,"scholarship_financing":1002,"title":1004,"highlight":1006,"logo_partner":5,"slug":1017,"description":1018,"short_description":1018,"order":358,"active":41,"institution":8,"tags":1019},145,{"id":1003,"title":1004,"machine_name":1005},"992b013d-7fc7-495f-818d-ee75ea54f4eb","Facilita","facilita",{"id":1007,"title":1008,"file":1009,"alt":1008,"description":1008,"variations":1010},39849,"facilita amo 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Anhembi Morumbi também te ajuda!\u003C\u002Fp>",[872],{"id":1021,"scholarship_financing":1022,"title":1024,"highlight":1025,"logo_partner":5,"slug":1031,"description":1032,"short_description":1033,"order":358,"active":41,"institution":8,"tags":1034},176,{"id":1023,"title":1024,"machine_name":1024},"189873f9-52e3-4908-88de-f554c9b71bb7","Prospere Ânima",{"id":1026,"title":1027,"file":1028,"alt":1029,"description":85,"variations":1030},52693,"Conheça o programa PROSPERE e potencialize sua jornada acadêmica e profissional com foco no sucesso e desenvolvimento de carreira","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F11345894-71e5-4439-804a-5837c42162cb.webp","Jovem estudante com óculos segurando cadernos com o texto PROSPERE em destaque",{},"prospere","\u003Chtml>\u003Chead>\u003C\u002Fhead>\u003Cbody>\u003Cp>Programa que concede até 100% de bolsa na graduação e experiência profissional na Ânima Educação.\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>","\u003Chtml>\u003Chead>\u003C\u002Fhead>\u003Cbody>\u003Cp>Programa de bolsas de estudo!\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>",[872],{"title":1036,"machine_name":1037,"layout":357,"order":219,"is_active":41,"configs":1038,"columns":1039},"Dúvidas Frequentes","sticky-template",{},[1040,1048],{"order":358,"title":362,"size":363,"components":1041},[1042],{"title":1036,"subtitle":1043,"legend":85,"description":85,"order":358,"type":369,"content_type":5,"images":1044,"videos":1045,"configs":1046},"Respostas para as perguntas mais comuns sobre o curso.  Tudo o que você precisa saber em um só lugar!",[],[],{"cta":1047},"True",{"order":4,"title":424,"size":363,"components":1049},[1050],{"title":1051,"subtitle":85,"legend":85,"description":85,"order":358,"type":429,"content_type":430,"images":1052,"videos":1053,"data":1054},"faq",[],[],[1055],{"title":1056,"machine_name":1057,"published_at":5,"unpublished_at":5,"created_at":1058,"updated_at":1059,"active":41,"items":1060,"image":5},"faq-Marketing (Bacharelado)-uam","faq-marketing-bacharelado-uam","2025-07-11T17:29:32.664925-03:00","2025-08-22T18:15:24.320905-03:00",[1061,1067,1073,1079,1085,1091,1097,1103,1109,1115],{"question":1062,"answer":1063,"published_at":5,"unpublished_at":5,"created_at":1064,"updated_at":1065,"active":41,"media":5,"configs":1066,"image":5,"image_tablet":5,"image_mobile":5},"A Anhembi Morumbi possui espaços para a prática em Marketing?","Sim. O curso conta com ambientes criativos e estruturas que permitem o desenvolvimento de projetos reais e atividades práticas conectadas ao mercado.","2026-01-16T08:55:45.358290-03:00","2026-01-16T08:55:45.358295-03:00",{},{"question":1068,"answer":1069,"published_at":5,"unpublished_at":5,"created_at":1070,"updated_at":1071,"active":41,"media":5,"configs":1072,"image":5,"image_tablet":5,"image_mobile":5},"Como é o corpo docente do curso de Marketing?","O corpo docente é formado por mestres e doutores com experiência acadêmica e atuação no mercado, trazendo para as aulas desafios e tendências atuais do setor.","2026-01-16T08:55:45.361287-03:00","2026-01-16T08:55:45.361292-03:00",{},{"question":1074,"answer":1075,"published_at":5,"unpublished_at":5,"created_at":1076,"updated_at":1077,"active":41,"media":5,"configs":1078,"image":5,"image_tablet":5,"image_mobile":5},"O curso de Marketing é reconhecido pelo MEC?","Sim. 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